Winky’s Artificial Intelligence Video Shakes Up International Music Industry
By tendai keith guvamombe
Zim Artist Winky D has not just released a track, he has launched a digital revolution. His latest single, “Drink Up (Problems Away),” featuring Jamaican reggae heavyweight Busy Signal, is making waves not only for the infectious collaboration but for its accompanying Artificial Intelligence (AI) generated music video.
A First for Zim Entertainment
Directed by Jusa Demantor, the stunning AI visuals are widely believed to be Zimbabwe’s first high-quality, fully AI-generated music video.
By adopting this cutting-edge technology, Winky D, popularly known as “Di Bigman,” has set a new benchmark for visual content in the local music industry.
The video has been overwhelmingly praised for its crisp, high-definition animation and imaginative storytelling, successfully transcending geographical boundaries to perfectly complement the cross-continental collaboration with Busy Signal.
It proves that the quality of international collaboration videos need not be compromised by the logistics of filming on different continents.
The Wake-Up Call
The most compelling aspect, particularly for emerging artists, is the projected cost. While traditional, high-end videos can cost thousands of dollars, social media chatter suggests the AI production could have cost the artist a meager sum—some X users estimate the expense at less than $58.
If true, this makes “Drink Up” a powerful wake-up call to financially struggling local musicians.
Winky D has shown that trending, high-quality visuals are now attainable without massive budgets, unlocking a new era of artistic potential in Zimdancehall.
The track is trending, the video is universally liked, and Winky D has confirmed his status as a forward-thinking global artist embracing the future of music production.
