Tendai Keith Guvamombe
The world of corporate communications in Zimbabwe’s tourism sector is celebrating a monumental achievement as Hazel Zisanhi attains the coveted Chartered Public Relations (Chart.PR) Status.
This globally recognised designation, conferred by the UK’s Chartered Institute of Public Relations (CIPR)—the world’s only Royal Chartered body for PR professionals—signifies the highest level of expertise, ethical practice, and leadership in the field.
Zisanhi’s accomplishment is not just a personal victory; it is a game-changer for the nation’s tourism promotion.
Elevating Brand Zimbabwe on the Global Stage
The tourism sector relies heavily on sophisticated and ethical communications to manage its reputation and attract foreign investment and visitors. By acquiring Chartered PR status, Zisanhi brings globally benchmarked best practices directly into the heart of Brand Zimbabwe’s promotional efforts.
This means the country’s tourism communication strategy—from crisis management to marketing campaigns—will be executed with a level of strategic depth and accountability that matches international standards.
This elite recognition demonstrates a professional commitment to ethical practice, continuing professional development, and strategic thinking. For the Zimbabwe Tourism Authority (ZTA) or any organisation she represents, this credential offers an immediate assurance of quality and credibility to international stakeholders, trade partners, and media houses.
A Beacon for Women in Tourism Leadership
Zisanhi’s achievement is particularly significant as a Woman in Tourism. While women make up a majority of the tourism workforce globally, they are often concentrated in lower-paid or non-leadership roles. Her Chart.PR status shatters the ceiling, making her a pioneering role model who proves that Zimbabwean women can ascend to the absolute apex of professional certification in a field critical to national economic growth.
This success story will inspire countless young female professionals across the corporate, communications, and tourism industries to pursue similar high-level qualifications. It underscores the vital role of skilled female leadership in driving the complex global narrative required to position Zimbabwe as a prime tourist destination.
Makorokoto! Amhlophe! Zisanhi’s dedication has not only paid off for her but also has provided a new, internationally validated tool for the whole country to tell its compelling tourism story.
