There is a growing and disturbing trend where some African men, under the guise of culture, are justifying abuse, infidelity, and control over women. One of the greatest misconceptions is around the sacred practice of lobola. Too many men today wrongly believe that the payment of lobola is a transaction to buy a wife, leading to a false sense of ownership, control, and power over her. This misconception has bred emotional, physical, and economic abuse in some marriages, and worse still, normalized cheating as “seeking new wives.”