“I’m a Journalist, Not Your Tourism Minister”: CNN Correspondent Larry Madowo Clashes With Ugandan CEO Over Who Brands Africa

By Tendai Keith Guvamombe

The digital landscape erupted this week as a sharp exchange between CNN International correspondent Larry Madowo and Ugandan business leader Jackie Akapwera ignited a fierce debate over who carries the burden of branding Africa. The spark? A post by Madowo highlighting CNN’s coverage of Dr. Gladys Kalema-Zikusoka, Uganda’s pioneering wildlife vet, while simultaneously questioning why such positive profiles struggle to garner the same viral traction as reports on political brutality.