By Tendai Keith Guvamombe
As the countdown to the Sanganai/Hlanganani Dzimbahwe Tourism Expo 2026 gathers momentum, 18 Tourism Agencies from Germany, France, Portugal and Spain are undertaking a 12-day familiarisation tour designed to deepen the European Tourism market’s understanding of Destination Zimbabwe.
Moving through Harare, Great Zimbabwe, Gonarezhou, Matobo, Hwange and Victoria Falls, the tour is strategically exposing Tourism professionals to the depth and diversity of Zimbabwe’s Tourism product, enabling them to package and sell experiences across multiple destinations rather than concentrating demand around Victoria Falls.
The growing development of 9–21-day Zimbabwe packages in the European market signals increasing confidence in the destination and presents an opportunity to convert product exposure into longer stays, wider Tourist dispersal and increased Tourism receipts.
By placing Zimbabwe’s Tourism experiences directly before professionals who influence consumer travel decisions, the initiative strengthens the country’s market positioning, promotes lesser-explored destinations and extends the economic benefits of Tourism to more communities.
When Tourism professionals experience the destination first-hand, they gain the confidence to market Zimbabwe with greater depth, authenticity and conviction.
